September 1, 2024

What do clients of your law firm find when they search for you?

What Do Your Legal Firm's Clients Find When They Search for You?

The search for legal services has largely shifted to the online space, where the presence and visibility of law firms are crucial. This is why at Legal Advanta, we want to explain the necessity of having a robust and effective Google strategy that goes beyond organic traffic. This is fundamental for driving the growth of your firm in digital media, thereby boosting your firm's success.

The Importance of Google in the Search for Legal Services

Let's start with the facts: according to Nivan data, more than 33% of potential clients for legal services begin their search online. This makes Google the indisputable protagonist in the process of searching for and selecting law firms. However, simply having an online presence is not enough. According to statistics, 87% of law firms have a website, but most lack an effective traffic strategy to attract those potential clients.

This is where the need for a comprehensive plan comes in. While organic positioning in search results is essential, a complete Google strategy encompasses much more than that.

Beyond Organic

Organic positioning is the foundation of a solid online presence. Through quality content and SEO techniques, law firms can gain long-term visibility and build trust with search engines. However, it's important to understand that Google strategies go beyond waiting for search engines to recognize your site. Implementing advanced SEO techniques, such as optimizing lawyer-specific keywords, link building, and content structure, can significantly increase your firm's relevance in the search engine.

Pay-Per-Click (PPC) Advertising

The use of pay-per-click (PPC) ads allows for precise audience targeting. At Legal Advanta, we recognize the importance of designing PPC campaigns tailored to the legal industry, ensuring that your ads are shown to people who truly need your services. This strategy provides instant visibility and complete budget control, thus increasing the chances of attracting potential clients.

Google My Business

Don't underestimate the relevance of Google My Business, a tool that allows law firms to manage their information in search and on Google Maps. Through this platform, your firm can provide updated data, office hours, and client reviews, strengthening trust and credibility.

Proven Results

The data supports the importance of a comprehensive Google strategy. It has been proven that law firms implementing solid tactics on this platform report a significant increase in visibility and client acquisition. The statistic that 33% of clients search for lawyers online only becomes a real opportunity if your firm is present and optimized on Google.

To stand out in today's competitive legal world, a Google strategy that goes beyond organic is essential. At Legal Advanta, we are committed to helping law firms maximize digital opportunities, increase visibility, and establish long-lasting relationships with clients.

If you're ready to take your firm to the next level, contact us today to develop a Google strategy that will make your firm stand out in the market.

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Passwork - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web

“They perfectly understood the vision we had for the business and the change we expected in a very short time; it's incredible to see how they transformed our ideas into tangible assets.”

now we understand the true value of doing it right”

Rony Moussa

Head of Operations - Passwork Latam
Estado Natural - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“They have been a great ally, from the planning and execution of advertising campaigns to improvements to our page. They have always shown commitment to achieving business goals.”

now we understand the true value of doing it right”
Stephany Katz
Co-Founder & CMO - EstadoBrands
CRUX - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“Thank you guys for involvement throughout this process. I think we really do need to pause and appreciate the significance of the launch of this new site. It's emblematic of how great the brand is and a worthy showcase of the remarkable work and healing that happens inside those walls.”

now we understand the true value of doing it right”
Peter Fekula
Co-Founder - Crux NYC
Virtual Homes - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“An extraordinary, talented, creative and professional team. Without a doubt, an extraordinary agency focused on digital”.
now we understand the true value of doing it right”
Peter FeNathan Carrillokula
Co-founder & Director of Expansion - Virtual Homes
La Taquería Chiquita - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“Digitization is not an easy path. We weren't sure if we could reach our goals in the allotted time. But now that we've made it and even surpassed our goals, we're very proud to have embarked on this path.”
now we understand the true value of doing it right”
Carlos Estrada
Founder & CEO - Austria, Vienna
Beyond Basics - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“Thank you so much! The site looks great! And the IG acct - wow! The posts look so beautiful, sleek and cohesive. Many thanks to you and everyone else involved for all the hard work. Can't wait to see the PEDs campaign!”.
now we understand the true value of doing it right”
Enjolie Esteve
Marketing Manager - BBPT New York City
TOOL Ferreterías - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“We were looking to enter the digital market, and after a lot of efforts we hit the nail on the head with this agency.”

now we understand the true value of doing it right”
Angel Samano
CMO - TOOL/FerreTodo
Worqout - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“They redefined the concept of agency. Their team is integrated in such a way that, at times, we forget that they are not part of our own marketing department.”
now we understand the true value of doing it right”
Fernando Camacho
Founder & CEO - Worqout.io
Think Tank Media - Undertk Studio - Agencia de Marketing, publicidad, contenido y desarrollo de sitios web
“Working together to create our site was an honor. They understood very well the DNA and objectives of our brand, and they knew how to translate them to clearly express our messages. We were very pleased with the result.”
now we understand the true value of doing it right”
Fernanda Aguilar
Chief Operating Officer
undertk studio - Agencia de Marketing, contenido y desarrollo web
“They have been the engine that has driven our online success.”
now we understand the true value of doing it right”
Fátima and Lourdes Samano
Co Founders
undertk studio - Agencia de Marketing, contenido y desarrollo web
undertk studio - Agencia de Marketing, contenido y desarrollo web

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